Flybridge

Flybridge
SEED-STAGE VENTURE CAPITAL FOR AMBITIOUS FOUNDERS LEVERAGING THE POWER OF COMMUNITY
Flybridge is a venture capital firm that believes that community-driven companies harness the power of a highly engaged, connected and passionate ecosystem of members to drive growth and success. We helped Flybridge develop their updated branding, new logo and new custom designed and developed website.
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THE REBRANDING PROCESS
Flybridge has a successful history of investing in and helping build startups. The original brand identity (the colors, fonts, name, meaning, story, etc.) included many important elements that have told the Flybridge story over time. A primary goal during the brand refresh process was to extract the most relevant and important elements of the original brand identity, while finding opportunities in areas that could be redesigned in order to help better align the brand to Flybridge’s vision of the future. This brand refresh and the corresponding brand assets that we created more accurately reflect the values and future of Flybridge.

CREATING A UNIQUE IDENTITY
We created a simple wordmark that is strong, modern and scalable across different mediums, both digital and print. The unique identity within the branding lies in the sharp angle cuts within the F and E letters - these two letters nicely bookend the bold, spacious and legible name. The sharp angle, symbolic of a wing, is reused throughout the marketing materials and website. Because of the unique shape, it offers a dynamic element that can be used for various purposes. The angled shape is used as a layered background texture to create depth, as a button, as bullet points, as section dividers and more. Every time this unique combination of graphics, shapes and fonts is seen on the website and marketing materials, it builds a stronger and more memorable brand in the mind of the viewer.

CUSTOM DESIGNED CMS
We used Contentful, a headless CMS inegration, to create a fully customized content management system that is designed specifically to address the needs of Flybridge. There are a series of tags within the CMS that determine the visual style and organization of many elements on the website including a dynamic community grid. Flybridge has complete control over the minimal, yet powerful content management system where elements can be added, removed, edited and organized with a drag-and-drop simplicity.

THE COMMUNITY GRID
The Flybridge community is a driving organizational and experiential element of the website. To display how the bigger community of Flybridge is composed of all people and companies that it interfaces with, we designed a grid to represent this network. The grid has advanced filtering and sorting capabilities as well as CMS components that allow for the advanced organization of people, companies and relationships. The grid was designed to encourage website viewers (likely company founders or LPs) to explore, to learn about the community and to encounter people within the network that they may have things in common with.

ARTICLE COVER ILLUSTRATIONS
We created some unique graphic cover illustrations for a series of articles written by a Flybridge founder, Chip Hazard. These article covers were designed prior to the branding and website design, but offered an early chance to explore some updated graphic styles and color themes. These designs helped define the direction we wanted to take the new brand. You can see the articles here:
Venture Investor’s Playbook: Part 1
Learning from Your VC Losses 
Venture Investor’s Playbook: Part 2 
Venture Investor’s Playbook: Part 3 
Venture Investor’s Playbook: Part 4 
Venture Investor’s Playbook: Part 5 
How Do You Know if You’re a Good Venture Investor? 
Venture Investor’s Playbook: Part 6 
Venture Investor’s Playbook: The Recap 

PARTNERS
Client: Flybridge

SERVICES
Branding, Brand Identity, Logo Design, Marketing Materials, Website Design, Website Development, User Experience, CMS, SEO, Wireframe Design, Interface Design, Iconography

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